Programme
9.10 - 9.50
UNDERSTANDING THE 'TECHY' BITS: AN "ALL-YOU-NEED-TO-KNOW" FOR TECHNICAL
• Domains, hosting, & ownership – where does your website live and how much should it cost
• HTML, CSS & other acronyms – understanding the building blocks of websites
• Software to manage websites: Sharepoint, .net & all the rest - how to make it work
• Linking websites to databases – what that means and what can go wrong!
• Analytics – what you should be getting and how …
• HTML, CSS & other acronyms – understanding the building blocks of websites
• Software to manage websites: Sharepoint, .net & all the rest - how to make it work
• Linking websites to databases – what that means and what can go wrong!
• Analytics – what you should be getting and how …
THOMAS SALMEN, Chief Technology Officer Orcon
9.50 - 10.30
BUILDING A WEBSITE - UNDERSTANDING WHAT YOU WANT
• Understanding what you want before you start!
• Doing it to suit your budget – options and opportunities - what's the best model?
• Managing an installation or a redesign – how to get it right
• Building new business processes – what a new website means for how you do business
• Tendering vs. in-house and what you get for your money.
• Doing it to suit your budget – options and opportunities - what's the best model?
• Managing an installation or a redesign – how to get it right
• Building new business processes – what a new website means for how you do business
• Tendering vs. in-house and what you get for your money.
DAVID MORRISON, Senior Project Manger - Provoke
11.00 - 11.40
SAYING WHAT'S IMPORTANT - CONTENT IS KING
• Model types – Product, service, membership or blog?
• The new 80/20 rule – put your good stuff up front
• Site 'architecture' – how to build good content lay-out
• Style, language and tone: content and conversation
• The new 80/20 rule – put your good stuff up front
• Site 'architecture' – how to build good content lay-out
• Style, language and tone: content and conversation
STEVE MARTIN, Creative Director Terabyte
11.40 - 12.20
E-COMMERCE - SELLING ONLINE AND KEEPING LEGAL
• Operating a 'payment gateway'
• Building your terms of trade – what's the difference online?
• Privacy rights and responsibilities – protecting your business and customers
• Third party sites and partnerships – spreading your wings …
• Building your terms of trade – what's the difference online?
• Privacy rights and responsibilities – protecting your business and customers
• Third party sites and partnerships – spreading your wings …
ALLAN YEOMAN, Senior Associate - Buddle Findlay
1.20 - 2.00
WEBSITE OPTIMISATION - GETTING FOUND ONLINE
• Doing the basics right – making people click 'you'
• Building a user friendly site – looking through the eyes of the customer
• 'Search-ability' – Google, keywords and more
• Top 5 things to do, cheap and fast …
• Building a user friendly site – looking through the eyes of the customer
• 'Search-ability' – Google, keywords and more
• Top 5 things to do, cheap and fast …
GRANT OSBORNE, Head of Agency - Q Limited
2.00 - 2.40
INCORPORATING SOCIAL MEDIA - DO I EVEN NEED IT?
• What works and what doesn't for different businesses
• Building an online media strategy – sales, engagement & customers
• How to measure a 'Return on your Investment'
• How much effort should you make, and where …
• Building an online media strategy – sales, engagement & customers
• How to measure a 'Return on your Investment'
• How much effort should you make, and where …
BEN YOUNG, Director - Young & Shard
